Laurel Esstman
About Laurel Esstman
Laurel Esstman is a Senior Programmatic Manager at Backbone Media, with a background in programmatic marketing and finance. She has held various roles in organizations such as dentsu international and Rise Interactive, and she holds a Bachelor of Business Administration from the University of Colorado Boulder.
Current Role at Backbone Media
Laurel Esstman serves as a Senior Programmatic Manager at Backbone Media. She has been in this role since 2022, contributing to the company's programmatic advertising strategies. Her responsibilities include managing programmatic campaigns and optimizing performance to meet client objectives.
Previous Experience in Programmatic Advertising
Prior to her current position, Laurel worked at dentsu international as a Senior Associate in Programmatic from 2021 to 2022. In this role, she focused on programmatic media buying and campaign management. Additionally, she was employed at Rise Interactive as an Internet Marketing Consultant, specializing in affiliate and programmatic marketing from 2020 to 2021.
Educational Background
Laurel Esstman studied at the University of Colorado Boulder, where she earned a Bachelor of Business Administration (BBA) with a focus on Operations Management and Marketing. She also attended the University of the Western Cape, further enhancing her academic credentials.
Leadership Experience in Fraternity
Laurel held the position of Vice President of Finance at Alpha Chi Omega Fraternity, Inc. within the University of Colorado Nu Chapter from 2017 to 2019. In this role, she managed financial operations and budgeting for the organization, demonstrating her leadership and financial management skills.
Early Career in Community and Marketing
Laurel began her career at the Jewish Community Center, where she worked as Sports and Aquatics Staff from 2015 to 2016. She also gained marketing experience at Arrow Electronics, where she served as a Value Added Services-Marketing Intern and later as a Part-Time Marketing Associate in 2019.