Zachary Shultz

Zachary Shultz

Senior Media Strategist @ Backbone

About Zachary Shultz

Zachary Shultz is a Senior Media Strategist at Backbone Media, LLC, with a diverse background in operations, business development, and account management across various companies. He holds a Bachelor of Science in Business Administration from Bryant University and is certified in email and content marketing.

Work at Backbone Media, LLC

Zachary Shultz has been serving as a Senior Media Strategist at Backbone Media, LLC since 2022. In this role, he manages the full client lifecycle, which includes understanding client needs, delivering tailored solutions, and ensuring overall satisfaction. His responsibilities involve strategic media initiatives that aim to create meaningful impacts for clients and the company.

Previous Experience in Media and Business Development

Prior to his current position, Zachary Shultz held various roles that contributed to his expertise in media and business development. He worked at OpenCity.co as a Business Development Advisor from 2014 to 2022, and at Resonance Consultancy Ltd. as an Account Director from 2019 to 2021. He also served as an Account Supervisor at Belfort Group for 11 months in 2021 to 2022, and as a Program Manager at SANDOW from 2018 to 2019.

Educational Background and Certifications

Zachary Shultz earned a Bachelor of Science in Business Administration from Bryant University, where he concentrated in Entrepreneurship and completed double minors in Human Resource Management and History from 2008 to 2012. He is also HubSpot certified in email marketing and content marketing, indicating his proficiency in creating data-driven and customer-centric campaigns.

Skills and Areas of Expertise

Zachary Shultz possesses a strong background in public relations, consumer research, marketing analytics, and client relations. He utilizes attention to detail, effective communication skills, and project management abilities to enhance efficiency and clarity in his projects. His passion lies in making a meaningful impact through strategic media initiatives.

Career Progression and Roles

Zachary Shultz's career includes diverse roles across different organizations. He worked as an Operations Manager at JRK Hotel Group from 2013 to 2015, and as Head of Purchasing at EDITION from 2015 to 2016. Additionally, he was a Business Analyst at HwC Ventures from 2012 to 2013. His varied experiences have shaped his comprehensive understanding of the media and business development landscape.

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