Natalie Ebel
About Natalie Ebel
Natalie Ebel is a co-founder of Backdrop, a company known for its innovative approach to paint and home decor, which was acquired by F. Schumacher & Co. She has held various marketing roles, including Director of Marketing at Pencils of Promise and currently serves as President and Creative Director at Backdrop.
Work at Backdrop
Natalie Ebel co-founded Backdrop in 2018, which has since been acquired by F. Schumacher & Co. She has played a significant role in the brand's development and integration into the F. Schumacher family. Her contributions have focused on enhancing Backdrop's visibility and market reach. Ebel has been involved in shaping the creative direction of Backdrop, ensuring that the brand maintains its innovative approach to paint and home decor.
Current Role at F. Schumacher & Co.
Since 2021, Natalie Ebel has served as the President and Creative Director of Backdrop under F. Schumacher & Co. In this role, she has been instrumental in aligning Backdrop's brand identity with the broader goals of F. Schumacher. Ebel's leadership has contributed to the continued growth and recognition of Backdrop in the home decor market.
Previous Experience at Pencils of Promise
Natalie Ebel worked at Pencils of Promise from 2014 to 2018, holding positions as Director of Marketing and later as Chief Marketing Officer. During her tenure, she focused on marketing strategies that supported the organization's mission in the Greater New York City Area. Her experience at Pencils of Promise contributed to her expertise in brand management and marketing within the nonprofit sector.
Education and Expertise
Natalie Ebel studied at the University of Missouri Trulaske College of Business, where she earned a degree in Marketing and Art from 2004 to 2008. She also studied International Business at Università degli Studi di Bergamo. Ebel's educational background has provided her with a solid foundation in marketing principles and creative strategies, which she has applied throughout her career in various marketing roles.
Career Background
Natalie Ebel has held various marketing positions prior to her current roles. She worked as a Senior Marketing Manager at Time Inc. for seven months in 2013-2014 and as a Marketing Manager at Simon and Schuster from 2011 to 2013. Additionally, she served as an International Marketing & Sales Coordinator at Abrams and Chronicle Books for one month in 2010 in London, and as a Sales & Marketing Coordinator at Andrews McMeel Publishing from 2008 to 2010 in Kansas City, Missouri.