Alex Keighley
About Alex Keighley
Alex Keighley is the Senior Vice President of Sales at Backlight, bringing extensive experience in sales and account management across various media and technology companies. He has a proven track record in driving sales pipelines, negotiating complex deals, and fostering diverse teams.
Current Role at Backlight
Alex Keighley serves as the Senior Vice President of Sales at Backlight, a position he has held since 2024. In this role, he is responsible for overseeing the sales strategy and driving revenue growth for the company. His extensive experience in sales management and pipeline development supports his efforts in achieving the company's sales objectives.
Previous Experience in Sales Management
Prior to his current role, Alex Keighley held several key positions in sales management across various organizations. He worked at Telestream as Chief Revenue Officer from 2023 to 2024 and as Vice President of US Sales from 2020 to 2023. His tenure at Grass Valley as Vice President for the Western Region lasted from 2012 to 2017. Additionally, he has experience with The Associated Press, Reuters, and Bitcentral, where he contributed to sales strategies and revenue growth.
Education and Qualifications
Alex Keighley studied Business Studies at Robert Gordon University, where he achieved a 2:1 degree from 1985 to 1989. He also attended Fettes College, which provided him with a solid educational foundation. His academic background supports his professional expertise in sales and business management.
Skills and Expertise in Sales
Alex Keighley possesses strong skills in driving sales pipelines and accurate forecasting. He has expertise in negotiating complex, multi-million dollar deals, which has contributed to his success in beating sales targets and increasing annual contract values. His financial and legal literacy enhances his ability to manage intricate sales negotiations effectively.
Commitment to Team Diversity
Alex Keighley believes strongly in the importance of fostering a diverse team within the workplace. He recognizes that diverse perspectives contribute to better decision-making and innovation, which are essential for achieving sales success and meeting organizational goals.