Beth Kszan
About Beth Kszan
Beth Kszan serves as the Senior Vice President of Product Marketing and Market Development at Backlight, where she has worked since 2023. With over 20 years of experience in marketing, she has held various leadership roles in technology companies, focusing on product marketing and market development.
Work at Backlight
Beth Kszan currently serves as the Senior Vice President of Product Marketing and Market Development at Backlight. She has been in this role since 2023, overseeing multiple product lines including ftrack, cineSync, iconik, Gem, Zype, and Wildmoka. In her previous position at Backlight in 2022, she held the title of Vice President of Global Marketing for ftrack, where she worked remotely for seven months. Kszan has successfully integrated five distinct companies into cohesive product lines at Backlight, enhancing the overall product marketing discipline within the organization.
Education and Expertise
Beth Kszan studied at the British Columbia Institute of Technology and Simon Fraser University. She has over 20 years of experience in marketing and product marketing, particularly within fast-growing technology companies. Kszan specializes in building scalable product marketing organizations and identifying new business opportunities. Her expertise extends to international marketing and marketing operations engineering.
Background
Beth Kszan has held various marketing roles throughout her career. She worked at Galvanize as the Director of Product Marketing from 2012 to 2015 in the Vancouver, Canada Area. Prior to that, she served as a Brand Manager for LifeScan at Johnson & Johnson from 2008 to 2009. Kszan has also worked in several other organizations, including Sage, BlueShore Financial, and Cossette, where she developed her skills in product marketing and management.
Achievements
Throughout her career, Beth Kszan has managed global teams that emphasize trust, collaboration, and alignment across diverse product lines. At Backlight, she has played a key role in enhancing product marketing discipline by successfully integrating multiple companies. Her previous positions at MediaValet Inc., Clio, and Swept further demonstrate her ability to lead marketing initiatives and drive product development in various sectors.