Brendan Muller
About Brendan Muller
Brendan Muller serves as the Global Director of Sales Development at Backlight, where he has worked since 2023. He has extensive experience in sales and business development, having held key positions at companies such as Zype, Synup, and Viacom.
Current Role at Backlight
Brendan Muller serves as the Global Director of Sales Development at Backlight, a position he has held since 2023. In this role, he leads initiatives to enhance the sales development process and improve lead quality at the top of the sales funnel. His responsibilities include creating and implementing go-to-market strategies and assessing the return on investment for various marketing and sales development initiatives.
Previous Experience in Sales Development
Before joining Backlight, Brendan held several key positions in sales development. He worked at Zype as a Senior Business Development Manager from 2021, where he played a significant role in defining and optimizing sales development processes for five acquired companies. Prior to that, he served as a Business Development Manager at Synup from 2019 to 2021 and as an Enterprise Sales representative at Synup from 2018 to 2019.
Background in Banking and Client Services
Brendan began his career in the financial sector, working as a Personal Banker at Citi for 10 months in 2013-2014. He later transitioned to client services, spending four years at Viacom as a Client Service Representative in the Greater New York City Area from 2014 to 2018. His early experiences laid the foundation for his skills in sales and client relationship management.
Education and Academic Qualifications
Brendan Muller studied at Plymouth State University, where he earned a Bachelor of Science degree in Business Administration. His academic background provided him with a solid foundation in business principles, which he has applied throughout his career in various sales and business development roles.
Achievements in Sales Process Optimization
Throughout his career, Brendan has introduced several initiatives aimed at improving sales processes. He proposed and implemented a new Marketing to Sales hand-off process to align incentives across teams. Additionally, he introduced specialized roles for Inbound, Outbound, and Enterprise Sales Development Representatives, which resulted in improved key performance indicators such as meetings created and conversion rates.