Keara Mc Carthy
About Keara Mc Carthy
Keara McCarthy is the Director of Product Marketing at Backlight, bringing extensive experience in broadcast and digital media, particularly in the entertainment sector. She has held various marketing roles at notable companies, including WarnerMedia and Zixi, and possesses an MBA from NYU Stern School of Business.
Current Role at Backlight
Keara McCarthy serves as the Director of Product Marketing at Backlight, a position she has held since 2023. In this role, she focuses on developing and implementing marketing strategies that enhance product visibility and drive engagement within the entertainment sector. Her responsibilities include overseeing product positioning, conducting market research, and collaborating with cross-functional teams to ensure alignment with business objectives.
Previous Experience at WarnerMedia
Keara McCarthy has extensive experience at WarnerMedia, where she held multiple roles. She worked as the Senior Manager of Content Partnerships for CNN and HLN from 2018 to 2019. Prior to that, she served as Manager of Content Partnerships from 2016 to 2018 and as Associate Manager of CNN Integrated Marketing from 2015 to 2016. Her work involved developing strategic partnerships and marketing initiatives that supported news content distribution.
Professional Background in Marketing
Keara McCarthy has a strong professional background in marketing, particularly in the media and entertainment industries. She worked as Director of Marketing at Zixi from 2019 to 2021 and as Director of Product Marketing at Zype from 2021 to 2022. Her expertise encompasses brand marketing, product marketing, and communications, which she has applied in various roles to enhance brand strategies and market presence.
Educational Background
Keara McCarthy holds a Master of Business Administration (MBA) from the NYU Stern School of Business, where she studied Marketing, Strategy, and Entertainment & Media from 2015 to 2018. She also earned a Bachelor of Arts degree from Lafayette College, where she studied English, Spanish, Theater, and Art History. Her educational background supports her expertise in marketing and strategic planning.
Skills and Expertise
Keara McCarthy possesses a diverse skill set that includes brand marketing, communications, presentation development, and product marketing. She is experienced in advertising, email marketing, and social media marketing. Her ability to work cross-functionally and her resourceful problem-solving skills contribute to her effectiveness in driving marketing initiatives within the entertainment industry.