Kini Schoop
About Kini Schoop
Kini Schoop serves as the Vice President of Corporate Communications at Backlight, bringing extensive experience in public relations and marketing communications from various organizations, including Change.org and UNICEF.
Current Role at Backlight
Kini Schoop serves as the Vice President of Corporate Communications at Backlight, a position she has held since 2021. In this role, she is responsible for overseeing the company's communication strategies and initiatives. Her leadership focuses on enhancing the company's public image and ensuring effective messaging across various platforms. Schoop's experience in corporate communications contributes to Backlight's strategic goals and outreach efforts.
Previous Experience in Corporate Communications
Before joining Backlight, Kini Schoop held several significant positions in corporate communications. She was the Director of Global Corporate Communications at Covetrus from 2019 to 2021, where she orchestrated communications strategies during five acquisitions and two divestitures. Prior to that, she worked at Blackhawk Network | CashStar as Director of Marketing Communications from 2015 to 2019, and at Change.org as Lead of Media Relations from 2014 to 2015. Her extensive background in public relations includes roles at the U.S. Fund for UNICEF and The Nature Conservancy.
Educational Background
Kini Schoop studied at the University of California, Berkeley, where she earned a Bachelor of Science degree in Mass Communications. Additionally, she participated in The Sauvé Scholars Program at McGill University. Her educational background has equipped her with the skills necessary for her roles in communications and public relations.
Achievements in Media Relations
Throughout her career, Kini Schoop has developed and implemented effective media relations strategies. At Change.org, she built positive relationships with top-tier media outlets, including Bloomberg, FOX Business News, Reuters, and The New York Times. These efforts significantly increased media opportunities for the organizations she represented. Her initiatives in public relations have also included the development of comprehensive customer reference programs and aggressive marketing review processes.
Career Progression and Roles
Kini Schoop's career spans over two decades, with roles in various organizations. She began as an Account Executive at Ruder Finn in 1999 and progressed to positions such as National Media Relations Associate at the ACLU and Head of Public Relations at the U.S. Fund for UNICEF. Her diverse experience includes leadership roles in marketing and communications, showcasing her adaptability and expertise in the field.