Lauren Chadwick
About Lauren Chadwick
Lauren Chadwick serves as the Senior Vice President of Growth Marketing at Backlight, where she leads global demand generation strategies for cloud-native solutions. With extensive experience in marketing roles across various companies, she specializes in account-based and experiential marketing within the fintech and SaaS sectors.
Current Role at Backlight
Lauren Chadwick serves as the Senior Vice President of Growth Marketing at Backlight, a position she has held since 2023. In this role, she leads the global demand generation strategy for Backlight Streaming's cloud-native solutions. Her focus is on over-the-top (OTT) streaming and video management, where she oversees marketing efforts for the Zype and Wildmoka product lines. These products specialize in clip creation, hyper-distribution, and monetization.
Previous Experience in Marketing
Lauren Chadwick has extensive experience in marketing across various organizations. She worked at George P Johnson Experience Marketing as a Senior Copywriter from 2000 to 2006. She then transitioned to Pierce as a Creative Strategy Director from 2006 to 2012. Following this, she held multiple positions at CashStar, serving as Director of Marketing Communication from 2012 to 2015 and later as Senior Director of Marketing and Demand Generation from 2015 to 2018. Additionally, she worked at Blackhawk Network in various roles, including Director of Marketing - Demand Generation from 2018 to 2020 and Director of Global Marketing Operations from 2020 to 2022. Most recently, she served as Senior Vice President Marketing at Zype for a brief period in 2022.
Educational Background
Lauren Chadwick holds a Bachelor of Arts degree in English from the University of Mary Washington. She furthered her education by obtaining a Master's degree in Integrated Marketing Communication from Emerson College. This educational background supports her expertise in marketing and communication strategies.
Expertise in Marketing Strategies
Lauren Chadwick possesses expertise in account-based marketing and experiential marketing, particularly within the fintech and SaaS industries. She has a strong background in integrating global marketing operations, especially in the context of media technology companies. Her experience encompasses leading marketing initiatives that drive demand generation and enhance brand visibility.