Lisa Smart
About Lisa Smart
Lisa Smart serves as the Director of Product at Backlight Creative, bringing extensive experience in product management and marketing from her previous roles at Celtx and other organizations. She holds a Bachelor of Commerce with a Marketing Concentration from Memorial University of Newfoundland and has a unique approach to fostering a positive workplace culture.
Current Role at Backlight
Lisa Smart serves as the Director of Product at Backlight Creative, a position she has held since 2023. In this role, she focuses on product development and strategy, leveraging her extensive experience in product management and marketing. Her work contributes to the overall vision and execution of Backlight's creative solutions.
Previous Experience at Celtx
Prior to her current role, Lisa Smart worked at Celtx for several years in various capacities. She served as a Senior Product Manager from 2021 to 2022, where she was responsible for overseeing product development initiatives. Before that, she held the position of Product Manager from 2018 to 2021, and she began her tenure at Celtx as a Product Marketing Specialist from 2015 to 2018.
Early Career in Media Production
Lisa began her career in media production at Take the Shot Productions Inc., where she worked as an Assistant Publicist during a co-op placement from 2009 to 2010. She later advanced to the role of Content Producer from 2013 to 2015. This early experience in the media industry laid the groundwork for her transition into product management.
Educational Background
Lisa Smart earned a Bachelor of Commerce with a Marketing Concentration from Memorial University of Newfoundland, completing her studies from 2005 to 2010. Her education included a co-op program, which provided her with practical experience in various roles, including a co-op placement at ACOA - APECA in 2008.
Workplace Culture and Management Approach
Lisa emphasizes the importance of a positive workplace culture in her management style. She advocates for maintaining a pleasant communal work environment, which she believes enhances team collaboration and productivity. This approach reflects her commitment to fostering a supportive and engaging workplace.