Mattia Varriale
About Mattia Varriale
Mattia Varriale serves as the Sales Director EMEA at Backlight, bringing extensive experience in sales and marketing within the broadcast media and advertising sectors. His career includes key roles at iconik.io, ToolsOnAir Broadcast Engineering GmbH, and various other companies, showcasing his expertise in negotiation, business development, and emerging technologies.
Work at Backlight
Mattia Varriale currently serves as Sales Director EMEA at Backlight, a position he has held since 2022. In this role, he is responsible for overseeing sales operations across the Europe, Middle East, and Africa regions. His extensive experience in sales and marketing, particularly in the broadcast media sector, supports his leadership in driving business growth and developing strategic partnerships.
Previous Experience at iconik.io
Before his current role at Backlight, Mattia Varriale worked at iconik.io as Sales Manager from 2019 to 2022. During his tenure, he focused on expanding the company's market presence and enhancing customer relationships. His contributions played a significant role in the company's sales strategy and execution.
Sales and Marketing Leadership
Mattia Varriale has a robust background in sales and marketing, with a specific emphasis on negotiation and business development. He held the position of VP Sales and Marketing at ToolsOnAir Broadcast Engineering GmbH from 2016 to 2018, where he was instrumental in driving sales initiatives and marketing strategies in Vienna. His leadership experience also includes serving as CEO at ToolsOnAir for a brief period in 2018.
Educational Background
Mattia Varriale has a diverse educational background. He studied Aerospace Engineering at Politecnico di Torino from 2003 to 2005. He later pursued a Master of International Business at the International University in Vienna from 2009 to 2010, followed by an MBA from Magna Carta College Oxford in 2011. Additionally, he earned a BA in Digital Film & Animation from SAE Institute from 2005 to 2008, and completed the International Baccalaureate at Vienna International School from 1996 to 2003.
Expertise in Emerging Technologies
Mattia Varriale possesses a deep understanding of emerging technologies and SaaS solutions, particularly within the broadcast media and advertising industries. His expertise extends to media management and remote collaboration tools, which are essential in today's digital landscape. This knowledge supports his ability to navigate and leverage technological advancements in his sales strategies.