Mike Green
About Mike Green
Mike Green serves as the Chief Growth Officer at Backlight, bringing extensive experience in media technology and SaaS growth marketing. He has held various leadership roles in companies such as Brightcove, Comcast, and AOL, and holds an MBA from Columbia Business School.
Current Role at Backlight
Mike Green serves as the Chief Growth Officer at Backlight, a position he has held since 2021. In this role, he focuses on driving growth strategies and enhancing market presence. His experience in media technology and SaaS growth marketing supports his efforts in this capacity. He is based in Cambridge, Massachusetts.
Previous Experience at Backlight
In 2023, Mike Green held the position of Interim CEO at Backlight Creative for a duration of seven months. This role involved overseeing operations and strategic initiatives during a transitional period for the organization. His leadership contributed to navigating challenges and maintaining business continuity.
Career at Brightcove
Mike Green worked at Brightcove in various capacities from 2013 to 2021. He served as VP of Marketing and Business Development, Media from 2013 to 2018, followed by roles as VP of Product Marketing & Technology Partnerships from 2018 to 2020, and VP of Strategic Development & Alliances from 2020 to 2021. His tenure at Brightcove spanned nearly eight years and involved significant contributions to marketing and strategic partnerships.
Educational Background
Mike Green studied at Columbia Business School, where he earned an MBA with a focus on Marketing. He also holds a Bachelor of Arts degree in English from Brown University. His educational background provides a strong foundation for his roles in marketing and business development.
Leadership and Management Skills
Mike Green has demonstrated leadership capabilities by managing high-performing, multi-functional teams throughout his career. His experience includes overseeing partner networks and managing business unit P&L, which highlights his financial and operational expertise. These skills are essential for driving growth and achieving organizational objectives.