Nicole Titus
About Nicole Titus
Nicole Titus is a Senior Lifecycle Marketing Manager with extensive experience in marketing roles at various companies, including Backlight and gofor. She holds an Honours Bachelor of Arts in Dramatic Arts from Brock University and has developed significant expertise in email marketing strategies and customer engagement.
Current Role at Backlight
Nicole Titus serves as the Senior Lifecycle Marketing Manager at Backlight, a position she has held since 2024. In this role, she focuses on developing and executing lifecycle marketing strategies to enhance customer engagement and retention. Her responsibilities include analyzing customer data to inform marketing initiatives and collaborating with cross-functional teams to align marketing efforts with business objectives.
Previous Experience at Backlight
Prior to her current role, Nicole worked at Backlight as the Lifecycle Marketing Manager from 2022 to 2024. During this time, she was responsible for implementing marketing strategies aimed at improving customer journeys and increasing overall satisfaction. Her work contributed to the development of effective marketing campaigns that supported the company's growth.
Work History at gofor
Nicole Titus held multiple positions at gofor, starting as a Marketing Specialist from 2019 to 2020. She then transitioned to the role of Inbound Marketing Manager from 2020 to 2021, followed by her position as Driver Marketing Manager from 2021 to 2022. Additionally, she served as the Marketing Automation Manager for 11 months in 2021, where she focused on optimizing marketing processes and enhancing customer outreach.
Education and Expertise
Nicole studied at Brock University, where she earned an Honours Bachelor of Arts (B.A.) in Dramatic Arts, Production and Design, with First Class Standing. Her educational background provided her with a strong foundation in creative problem-solving and project management, skills that she has applied throughout her marketing career.
Achievements in Email Marketing
At Celtx, Nicole developed a comprehensive email marketing strategy that utilized behavioral triggers to enhance customer engagement. She managed the A/B testing pipeline focused on optimizing cart processes, which contributed to improved conversion rates. Additionally, she prioritized and led development projects for the Celtx Funnel team, ensuring that marketing strategies were aligned with the company's strategic goals.