Samantha Clarke
About Samantha Clarke
Samantha Clarke is a Senior Manager of Customer Retention Marketing at Backlight, where she has worked since 2024. She has a background in customer success and education, with experience in implementing engagement strategies that enhance user adoption and retention.
Current Role at Backlight
Samantha Clarke serves as the Senior Manager of Customer Retention Marketing at Backlight, a position she has held since 2024. In this role, she focuses on enhancing customer retention strategies and implementing effective marketing initiatives. Clarke's work is based in St. John's, Newfoundland and Labrador, Canada. Her responsibilities include developing engagement campaigns aimed at improving customer experiences and fostering loyalty.
Previous Experience at Backlight
Prior to her current role, Samantha Clarke held two positions at Backlight. She worked as a Customer Success Program Manager from 2023 to 2024 and as a Scale Customer Success Manager in 2023. During her time in these roles, she contributed to customer success initiatives and helped implement programs that increased user engagement and adoption.
Professional Background in Customer Success
Samantha Clarke has a diverse background in customer success and education. She worked as a Customer Education Specialist at HeyOrca from 2017 to 2018 and as a Customer Success Specialist at Celtx from 2019 to 2022. Additionally, she spent a year as a Customer Success professional at Bluedrop Performance Learning from 2018 to 2019. Her experiences have equipped her with skills in digital onboarding, customer engagement, and retention strategies.
Education and Academic Pursuits
Samantha Clarke is pursuing a Bachelor of Arts in Law & Society at Memorial University in Newfoundland and Labrador, a program she has been enrolled in since 2015. Her academic background complements her professional expertise in customer success and marketing, providing her with a strong foundation in understanding user behavior and engagement.
Achievements in Customer Engagement
Throughout her career, Samantha Clarke has achieved notable results in customer engagement metrics. She has implemented programs that led to significant monthly recurring revenue growth and increased user adoption. Clarke has also demonstrated expertise in leading implementation projects for customer success platforms, utilizing various tools in marketing and analytics to enhance customer experiences.