Sofia Fernandez
About Sofia Fernandez
Sofia Fernandez is an Account Executive at Backlight, specializing in SAAS video technology for enterprise businesses. She has a diverse background in account management and sales, with experience in supporting broadcasters and media publishers in video content lifecycle management.
Work at Backlight
Sofia Fernandez currently serves as an Account Executive at Backlight, a position she has held since 2023. Prior to this role, she worked as a Senior Account Manager at the same company from 2022 to 2023. In her capacity at Backlight, she specializes in assisting enterprise businesses with SAAS video technology, focusing on enhancing the video and entertainment content lifecycle. Her responsibilities include supporting broadcasters, media publishers, and content providers in managing, distributing, and monetizing video content.
Previous Experience
Before joining Backlight, Sofia Fernandez held various roles in the technology and media sectors. She worked at Zype as a Senior Account Manager from 2020 to 2022 and previously as an Account Manager from 2019 to 2020. Her experience also includes a position at ZipRecruiter, where she served as an Account Manager II and later as a Strategic Account Manager from 2017 to 2018. Additionally, she worked at Jaguar Labs as a Bilingual Sales Representative and Marketing Coordinator from 2015 to 2016.
Education and Expertise
Sofia Fernandez earned her Bachelor's Degree in International Trade from the University at Buffalo, where she studied from 2011 to 2015. Her educational background supports her expertise in delivering cloud-native solutions for pre and post-production creative workflows, OTT streaming, media management, media creation, hyper-distribution, and monetization. This academic foundation complements her professional experience in the technology and media industries.
Background
Sofia Fernandez has a diverse professional background that includes roles in customer service, sales, and marketing. She began her career as a Bilingual Customer Service Representative at Graphic Controls in 2015. Her early experiences also include internships at Jaguar Labs and the World Trade Center Buffalo Niagara, where she focused on market research and event planning. These roles contributed to her development in the fields of sales and marketing within the technology sector.