Martha Agricola
About Martha Agricola
Martha Agricola serves as the Brand Director for Bumble in Brazil, where she has been leading brand marketing initiatives since 2021. With extensive experience in the Brazilian market, she has previously held roles at Badoo and has a strong background in video production and marketing.
Current Role at Bumble
Martha Agricola serves as the Director of Brand Marketing at Bumble, a position she has held since 2021. Based in London, England, she has focused on developing and implementing brand strategies that resonate with users. Her role involves overseeing marketing initiatives that align with Bumble's objectives and enhance its presence in the competitive landscape.
Work at Badoo
Martha Agricola has been the Brand Director for Badoo in Brazil since 2016. In this role, she has led brand activation initiatives aimed at engaging Brazilian consumers through various media channels. Her responsibilities include managing brand partnerships and executing marketing campaigns tailored to the Brazilian market, which have contributed to increased brand awareness and consumer sentiment.
Previous Experience in Video Production
Before her current roles, Martha Agricola worked as a Video Editor at Omelete for 11 months in 2012. She also held the position of Video Production Manager at Editora Escala from 2011 to 2012. These experiences provided her with a strong foundation in video production and editing, which complements her marketing expertise.
Education and Expertise
Martha Agricola earned a Master's degree in Moving Image/VFX Studies from Ravensbourne, studying from 2013 to 2014. Prior to that, she studied Film/Cinema/Video Studies at FAAP - Fundação Armando Alvares Penteado, where she achieved a degree in Communication and Marketing from 2008 to 2011. Her educational background supports her expertise in brand development and marketing strategies.
Marketing Strategy and Budget Management
Martha Agricola possesses expertise in managing marketing budgets effectively to optimize brand development strategies in Brazil. She has developed and executed marketing campaigns that align with business objectives and drive growth, demonstrating her ability to enhance brand presence in a competitive market.