Cassie Preston
About Cassie Preston
Cassie Preston - Director of Client Services CRM & Loyalty
Cassie Preston holds the role of Director of Client Services CRM & Loyalty. In this capacity, she focuses on developing and managing customer relationship management and loyalty programs. Leveraging her extensive experience, Cassie enhances client interactions and drives customer retention through data-driven marketing strategies.
Cassie Preston's Experience with Global Retail Brands
Cassie Preston has collaborated with several globally recognized retail brands, including Victoria's Secret, Signet Jewelers, Gander Mountain, and Toys R Us. Her work with these brands highlights her capability in handling large-scale marketing projects and generating impactful results through comprehensive CRM and loyalty initiatives.
Cassie Preston - Data-Driven Marketing Strategies
Cassie Preston enjoys integrating data, environmental trends, and consumer interests to formulate effective marketing strategies. She applies a methodical approach to understand market dynamics and consumer behavior, creating campaigns that resonate with the target audience and drive engagement.
Cassie Preston's Family and Personal Aspirations
Cassie Preston is a proud mother of two strong girls. She is dedicated to instilling bold goals, brave souls, and bright smiles in her daughters. Cassie aims to empower her daughters to take the world by storm, supporting their ambitions with encouragement and guidance.