álvaro González
About álvaro González
Álvaro González is a Performance Marketing Analyst with a background in business management and marketing. He has held various roles in digital marketing and sales, including positions at BairesDev, Bajo Cero, and Quik Solutions, and has received multiple certifications in marketing.
Current Role as Performance Marketing Analyst
Currently, Álvaro González serves as a Performance Marketing Analyst at BairesDev, a position he has held since 2022. In this role, he focuses on optimizing marketing strategies to enhance performance metrics. His analytical skills contribute to the development and implementation of effective marketing campaigns that align with the company's growth objectives.
Education and Certifications
Álvaro González has a strong educational background. He studied at Universidad del Norte, where he earned Bachelor's degrees in Administración de empresas and Negocios Internacionales between 2015 and 2021. Additionally, he completed an International Program in Leadership Development & Business Management at Valencia College in 2020. He holds certifications in marketing from UCDavis, Google's Skillshop, and GIES.
Previous Experience at BairesDev
Before his current role, Álvaro González worked as a Growth Marketing Intern at BairesDev for six months in 2021-2022. During this internship, he gained practical experience in marketing strategies and contributed to various projects aimed at enhancing the company's market presence.
Leadership Roles in Digital Marketing
Álvaro González held significant positions in digital marketing prior to his current role. He served as Head of Digital (Marketing & Sales) at Bajo Cero for ten months in 2021 and at Quik Solutions for one year from 2020 to 2021, both located in Barranquilla, Atlantico, Colombia. In these roles, he was responsible for leading marketing initiatives and driving sales growth.
Experience at The Walt Disney Company
In 2020, Álvaro González participated in the Disney College Program at The Walt Disney Company for two months in Orlando, Florida. During this time, he presented a show at The Walt Disney World Resort, gaining valuable experience in customer engagement and entertainment.