Catalina Soto Pizano
About Catalina Soto Pizano
Catalina Soto Pizano is a Corporate Communications Manager with a strong background in crisis management and reputation building, particularly in sustainability and CSR initiatives. She has extensive experience across various industries and holds degrees in Political Science, Marketing, and French Language and Literature.
Current Role at BairesDev
Catalina Soto Pizano serves as the Corporate Communications Manager at BairesDev since 2022. In this role, she is responsible for overseeing the company's communication strategies and initiatives. Her work involves managing internal and external communications, ensuring alignment with corporate objectives, and enhancing the brand's reputation in the technology sector.
Previous Experience in Corporate Communications
Prior to her current position, Catalina worked at BairesDev as the Brand Communications Manager for five months in 2022. She also held significant roles in various organizations, including as the Coordinadora de Comunicaciones at Campetrol from 2019 to 2021 and as Gerente de comunicaciones y sostenibilidad at Alpina for six months in 2021-2022. Her diverse experience in corporate communications spans multiple industries.
Educational Background
Catalina Soto Pizano has a strong educational foundation. She earned a Bachelor's Degree in Political Science and Government from Universidad de Los Andes from 2010 to 2015. She furthered her studies with a Master's degree in Dirección estratégica de marketing, ventas y sostenibilidad from Universitat de Barcelona from 2020 to 2021. Additionally, she studied French Language and Literature at Université Bordeaux Montaigne from 2009 to 2010.
Crisis Management and Sustainability Expertise
Catalina possesses extensive experience in crisis management and reputation building, particularly in sustainability and corporate social responsibility (CSR) initiatives. Her background includes developing communication strategies that address complex challenges and promote sustainable practices within organizations.
Bilingual Proficiency and Storytelling Skills
Catalina's bilingual proficiency enhances her ability to manage communications across diverse regions in Latin America. She also has a strong background in storytelling, which plays a crucial role in her communications strategy, allowing her to effectively engage various stakeholders and convey key messages.