Cynthia Echeverría Blanco
About Cynthia Echeverría Blanco
Cynthia Echeverría Blanco is a Social Media Community Engagement Specialist with extensive experience in content strategy and community management. She has worked for various organizations, including FreightSnap, LLC and BairesDev, and holds multiple degrees in International Business and Marketing from Colombian universities.
Current Role at FreightSnap, LLC
Cynthia Echeverría Blanco serves as the Social Media & Lead Coordinator at FreightSnap, LLC since 2022. In this role, she focuses on managing social media channels and coordinating lead generation efforts. Her work involves developing strategies to engage audiences and enhance the company's online presence.
Experience at BairesDev
Cynthia has held multiple positions at BairesDev. She currently works as a Social Media Community Engagement Specialist since 2022, where she develops procedures for community engagement and manages the company's digital footprint. Previously, she worked as a Senior Associate de Redes Sociales for seven months in 2021, where she implemented processes for escalating social media situations and created content strategies to improve employer branding.
Professional Background
Cynthia's professional journey includes various roles in marketing and social media. She co-founded Buddy.col, where she collaborated with content management teams to create strategies for platforms like Spotify and TikTok. Additionally, she worked at Key Port SAS as a Marketing Specialist and at Banco de Bogotá as an intern.
Educational Qualifications
Cynthia holds multiple degrees from Universidad del Norte, including a Bachelor's in International Business and a Bachelor's in Business Administration. She also completed a specialization in Marketing at Universidad EAFIT in 2023. Her academic experience includes an exchange program at Concordia University, where she studied International Business.
Skills in Social Media Strategy
Cynthia has developed expertise in social media strategy and community engagement. She has created content strategies for various platforms, including Glassdoor, and has implemented procedures for managing online interactions. Her skills contribute to enhancing brand visibility and fostering community relationships.