David Lara
About David Lara
David Lara is an Account Director at BairesDev with over 15 years of experience in the Enterprise Software market, specializing in customer relationships with C-Level Executives. He has a strong background in sales and has worked with notable companies, contributing to digital transformation initiatives.
Work at BairesDev
David Lara has been serving as an Account Director at BairesDev since 2022. In this role, he focuses on building long-term relationships with customers, particularly C-Level Executives. His position involves leveraging his extensive experience in the Enterprise Software market to drive business growth and enhance customer satisfaction.
Previous Experience in Enterprise Software
Before joining BairesDev, David held several key positions in the Enterprise Software sector. He worked as a Senior Account Executive at Infor EAM for 7 months in 2021, following an 8-year tenure as a Sales Account Executive at Infor from 2006 to 2014. He also briefly served as a Senior Customer Executive at Blue Yonder in 2021 and as a Senior Sales Account Executive at Plex Systems, Inc. from 2014 to 2020.
Education and Expertise
David studied Electrical Engineering at The Citadel, where he earned a Bachelor of Science (BS) degree from 2002 to 2006. He possesses expertise in various sales methodologies, including the Challenger Sales Methodology, Corporate Visions Negotiation Training, Sandler Value Selling, and MEDDICC frameworks. His educational background and training contribute to his effectiveness in sales and customer relationship management.
Experience with Fortune 500 Companies
David has significant experience working with Fortune 500 companies and leading brands. His client portfolio includes notable names such as Google, Rolls-Royce, Johnson & Johnson, Pinterest, and ViacomCBS. This experience has equipped him with insights into the needs and challenges faced by large organizations, enhancing his ability to deliver tailored solutions.
Contributions to Digital Transformation
David contributes to digital transformation and acceleration initiatives by leveraging his cross-industry experience and technical expertise. He focuses on implementing strategies that enhance operational efficiency and drive significant ROI for his clients through a customer-centric approach.