Eloisa Martinez

Business Analyst / Product Owner @ BairesDev

About Eloisa Martinez

Eloisa Martinez is a Business Analyst and Product Owner at BairesDev, with over 20 years of experience in the Information and Communications Technology industry. She has held various roles, including Project & Product Manager at Fast Lane LATAM and Account Manager at SSA Sistemas, and has a strong technical background in maximizing product value through market research and customer feedback.

Current Role at BairesDev

Eloisa Martinez has been working at BairesDev since 2020 as a Business Analyst and Product Owner. In this role, she utilizes Agile framework methodologies to maximize product value. Her responsibilities include conducting market research and gathering customer feedback to inform product development. This position leverages her extensive experience in the Information and Communications Technology (ICT) industry.

Previous Experience in ICT

Prior to her current position, Eloisa Martinez accumulated over 20 years of experience in the ICT sector. She worked at SSA Sistemas as an Account Manager from 2012 to 2014, and at Fast Lane LATAM as a Project & Product Manager from 2014 to 2017 in Nicaragua. Her earlier roles include working as an IT Support Engineer at GBM from 2006 to 2011 and as an IT SITE Coordinator at Claro from 1998 to 2005.

Educational Background

Eloisa Martinez holds a Bachelor's degree from Instituto Pedagogico La Salle, which she attended from 1989 to 1990. She also earned an Engineer's degree in Electrical and Electronics Engineering from Universidad Nacional de Ingeniería (NI), where she studied from 1991 to 1996. Additionally, she completed her early education at Colegio Aberdeen in Mexico from 1984 to 1988.

Professional Development and Contributions

Eloisa Martinez has contributed to the growth of Cloud Training Solutions in Latin America, focusing on increasing sales projections. Her solid technical background supports her current role, allowing her to effectively leverage market insights and customer feedback to enhance product offerings. She has transitioned through various roles, including Mission Critical Engineer, pre-sales, and sales account management.

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