Estefanía Mendiburu
About Estefanía Mendiburu
Estefanía Mendiburu is a Content Marketing Manager and Strategist currently employed at BairesDev since 2022. She has a background in creative operations and customer-centric content, with previous roles at Weby Agency and Troquer, and holds degrees in fashion design and content strategy.
Work at BairesDev
Estefanía Mendiburu currently holds the position of Content Marketing Manager & Strategist at BairesDev. She has been with the company since 2022, contributing her expertise in content marketing to enhance the company's brand presence and communication strategies. Her role involves developing content strategies centered around technology development topics, ensuring alignment with corporate goals and audience engagement.
Previous Experience at Weby Agency
Before joining BairesDev, Estefanía served as the Director of Creative Operations at Weby Agency from 2021 to 2022. In this role, she managed creative processes and operations, focusing on delivering high-quality content and marketing strategies. Her tenure lasted for 11 months in the United States, where she honed her leadership skills in a fast-paced environment.
Experience at Troquer
Estefanía worked at Troquer in various capacities from 2014 to 2021. Initially, she served as the Luxury Editorial Leader for five years, where she focused on high-end content creation. She later transitioned to the role of Customer Centricity, Culture and Content Advisor from 2019 to 2021. In this position, she emphasized customer engagement and content strategy, contributing to the company's overall mission in Ciudad de México y alrededores, México.
Education and Expertise
Estefanía holds a Licenciada en Diseño y Creación de Moda from IESModa Casa de Francia, where she studied from 2005 to 2009. Additionally, she completed a Diplomatura in Content Strategy at Northwestern University in 2021. Her educational background equips her with a unique blend of creative and strategic skills, essential for her roles in content marketing and management.
Content Production and Strategy
In her professional capacity, Estefanía conducts research for written content aimed at achieving conversion goals. She utilizes interviews, data analysis, and surveys to inform her strategies. Her work includes copywriting, editing, proofreading, and rebranding tasks, as well as producing various content formats such as white papers, blog articles, and web content. She actively engages in corporate communications and brand positioning efforts.