Guy Edasis
About Guy Edasis
Guy Edasis serves as the Vice President of Demand Generation and Business Development at BairesDev and o9 Solutions, Inc., where he develops strategies for an AI-powered supply chain platform. He has extensive experience in marketing and sales across various sectors and holds an MBA from the University of Virginia Darden School of Business.
Work at BairesDev
Guy Edasis serves as the Vice President of Demand Generation and Business Development at BairesDev. He has been in this role since 2023, contributing to the development and execution of demand generation strategies for an AI-powered platform focused on supply chain planning. His responsibilities include leveraging data-driven insights and marketing automation to enhance revenue generation.
Current Role at o9 Solutions, Inc.
In addition to his position at BairesDev, Guy Edasis is the Global Senior Director of Demand Generation at o9 Solutions, Inc. He has held this role since 2023. His work involves driving demand generation initiatives and optimizing marketing strategies to support the company’s growth objectives.
Professional Background
Guy Edasis has a diverse professional background with significant experience in demand generation and marketing. He previously worked at Booksy as RVP of Sales and Marketing from 2018 to 2021. His earlier roles include General Manager at Groupon and VP of Marketing at SMS Assist, L.L.C. He also held positions at Signal ™, where he served as Director of Marketing and later as VP of Marketing.
Education and Expertise
Guy Edasis holds a Master of Business Administration (MBA) from the University of Virginia Darden School of Business. He also earned a Bachelor of Arts degree, graduating Cum Laude in Finance and Entrepreneurship from IDC-Arison Business School in Israel. His educational background supports his expertise in data-driven marketing strategies and business development.
Achievements in Demand Generation
Throughout his career, Guy Edasis has demonstrated a strong ability to drive growth and increase market penetration. He specializes in targeting both B2B and B2C customers, focusing on the SMB sector and niche segments. His experience includes successfully launching new products and services across various industries, including cloud/SaaS, enterprise software, adtech, and e-commerce.