Laura Torres Salazar
About Laura Torres Salazar
Laura Torres Salazar is a Client Marketing Specialist at BairesDev, where she has worked since 2021. She holds a degree in International Business with a focus on project management from Universidad EAFIT and has extensive experience in marketing and sales across Colombia, Turkey, and Chile.
Work at BairesDev
Laura Torres Salazar has been serving as a Client Marketing Specialist at BairesDev since 2021. In this role, she focuses on client marketing strategies and contributes to the company's efforts to maintain high standards in project execution. BairesDev is known for hiring only the top 1% of IT talent, which reflects the quality of collaboration and the caliber of projects she engages with. The company partners with major global brands, providing Laura with the opportunity to work on high-level marketing initiatives.
Education and Expertise
Laura studied at Universidad EAFIT, where she earned a degree in International Business with an emphasis on project management from 2008 to 2013. This educational background has equipped her with the necessary skills in negotiation and project management, contributing to her effectiveness in marketing and client engagement roles. Her academic achievements include obtaining the title of International Negotiator.
Professional Background
Before joining BairesDev, Laura gained diverse experience in various roles and locations. She worked as a Practicante at Colcafe SAS in Medellín from 2012 to 2013. Following this, she served as a Business Developer at KARKENT in Bursa, Turkey, for six months in 2014. Laura then held the position of Lead Manager at Praxis - Customer Engagement in Santiago, Chile, from 2014 to 2017, before becoming an Associate Client Lead at dunnhumby in Medellín from 2017 to 2018.
Achievements in Marketing and Sales
Laura has developed a strong foundation in marketing, content development, and sales throughout her career. Her experience spans multiple countries, including Colombia, Turkey, and Chile, allowing her to cultivate an international perspective. She is part of a team that emphasizes an Agile mentality, showcasing her adaptability and proficiency in Agile methodologies, which are essential in today's fast-paced marketing environment.
International Perspective
Laura possesses a strong international perspective, having lived and worked in Colombia, Turkey, and Chile. This diverse background enhances her understanding of various markets and client needs, allowing her to tailor marketing strategies effectively. Her experiences across different cultures contribute to her ability to navigate complex marketing landscapes and engage with a wide range of clients.