Mirella Amaral
About Mirella Amaral
Mirella Amaral is a Client Solutions Specialist with extensive experience in marketing and client engagement. She has worked in various roles across multiple companies, including Privalia and BairesDev, and holds degrees in Marketing and Behavioral Economics.
Current Role at BairesDev
Mirella Amaral serves as a Client Solutions Specialist at BairesDev, a position she has held since 2023. In this role, she focuses on enhancing client interactions and ensuring effective communication. She has designed and maintained communication flows for potential clients using BairesDev's exclusive tool, Reach. Her responsibilities include supervising post-event communication to ensure representatives complete necessary tasks.
Previous Experience in Marketing and CRM
Prior to her current role, Mirella held several positions in marketing and client relationship management. She worked at SOMOS Educação as a Marketing Analyst from 2019 to 2021 and at upLexis Tecnologia as a Marketing Analyst in Content Marketing from 2018 to 2019. Additionally, she served as a CRM Specialist at Privalia from 2021 to 2022, where she conducted onboarding for new representatives and developed targeted materials for various industries.
Educational Background
Mirella Amaral has a solid educational foundation in marketing and behavioral economics. She earned a Bachelor's Degree in Marketing from USP - Universidade de São Paulo, completing her studies from 2012 to 2016. She furthered her education with a Master's Degree in Behavioral Economics and Decision Making from FIA - Fundação Instituto de Administração, which she completed from 2018 to 2020. Additionally, she participated in a Product Management Foundations program at Reforge in 2022.
Work Experience in Brand Activation and Social Media
Mirella has diverse experience in brand activation and social media management. She worked as a Brand Activation Manager at Groupe 360 from 2016 to 2017 and as a Social Media Analyst at Trianons in 2017. These roles contributed to her understanding of brand engagement and communication strategies.
Skills in Performance Optimization
Throughout her career, Mirella has developed skills in performance optimization. She monitored email metrics such as open rates, click-through rates, and spam rates to enhance marketing strategies. Her ability to adapt to fast-paced environments has allowed her to ensure seamless interactions with clients and improve overall engagement.