Nicolás Cravetz
About Nicolás Cravetz
Nicolás Cravetz is a Product Director with over a decade of experience in managing digital products in fintech, real estate, and e-commerce. He has held various leadership roles in notable companies, including Rappi, Naranja X, and BairesDev, and has a strong educational background in administration and marketing from the University of Buenos Aires.
Current Role at BairesDev
Nicolás Cravetz serves as Product Director at BairesDev, a position he has held since 2021. In this role, he leads seven product teams that focus on enhancing the credit card experience for the Latin American market. His responsibilities include defining and executing strategies that align with business goals, leveraging his extensive experience in digital product management.
Previous Experience at Rappi
Nicolás Cravetz worked as Product Director for RappiPay from 2021 to 2022. During his tenure, he contributed to the development and management of digital payment solutions in Argentina. His role involved overseeing product strategies and ensuring alignment with market needs.
Background in Marketing and Product Management
Before his role at Rappi, Nicolás held several positions in product management and marketing. He was Head of Marketing at PROPERATI from 2013 to 2016 and served as Product Owner at RecargaPay from 2016 to 2018. His experience spans across various sectors, including fintech and real estate.
Educational Background
Nicolás Cravetz studied at the University of Buenos Aires, where he earned a Licenciado in Administración from 2007 to 2011 and a Master's degree in Marketing/Marketing Management from 2012 to 2014. He also completed his secondary education at Colegio Secundario, achieving a Bachiller Bilingüe from 2002 to 2006.
Skills and Expertise
Nicolás possesses over a decade of experience in managing digital products across various industries, including fintech, real estate, and e-commerce. He is recognized for his data-driven approach and results-oriented mindset, with a strong commitment to team management and collaboration in both B2B and B2C environments.