Matt Sifferlen
About Matt Sifferlen
Matt Sifferlen is a Product Manager with extensive experience in managing software products across various industries. He currently leads voice of the customer programs at Baker Hill and has a strong background in strategic product marketing and competitive analysis.
Work at Baker Hill
Matt Sifferlen has served as a Product Manager at Baker Hill since 2019. In this role, he leads voice of the customer programs aimed at enhancing the company's product offerings. His responsibilities include utilizing user analytics and user groups to inform product decisions. Sifferlen's experience at Baker Hill is part of a broader career in product management, where he has developed skills in competitive analysis and e-commerce strategies.
Education and Expertise
Matt Sifferlen holds an MBA in General Management from the Indiana University - Kelley School of Business, which he completed from 2003 to 2005. He also earned a BSBA in Business Management from Xavier University - School of Business Administration between 1989 and 1993. His educational background supports his expertise in managing software products across various industries, including financial services, team collaboration, consumer services, automotive, and education.
Background
Sifferlen has extensive experience in product management, having worked in various roles across multiple organizations. Prior to his current position at Baker Hill, he worked at Angie's List as a Product Manager from 2008 to 2012 and at ADESA Corporation as an eBusiness Product Manager from 2006 to 2008. He also held positions at Experian, Prysm Inc., and Herff Jones, allowing him to manage products through all stages of the product life cycle.
Achievements
Throughout his career, Matt Sifferlen has demonstrated proficiency in conducting sales and product training, as well as managing software onboarding processes. He has utilized the Pragmatic Marketing framework in his product management processes and is experienced in conducting JTBD (Jobs to Be Done) analysis for product development. His background includes a role as Branch Manager at National City Bank from 1993 to 1997, which contributed to his strong financial aptitude.