Iris Cuppen
About Iris Cuppen
Iris Cuppen is a Partner & Strategist based in Amsterdam, known for her involvement in various innovative projects including the rebranding of Phantom Wallet and the 'Machine Windows' research project.
Iris Cuppen Partner & Strategist
Iris Cuppen serves as a Partner & Strategist based in Amsterdam. Her role emphasizes strategic planning and partnerships, focusing on innovative technological solutions and creative projects. Iris is deeply involved in projects related to brand identity, user interfaces, and artificial intelligence. Her strategic acumen is reflected in her contributions to multiple high-profile initiatives and her participation in leading industry conferences.
Iris Cuppen at Mouvo Conference
Iris Cuppen participated in the Mouvo Conference held in Prague, where she discussed the integration of metaphor, narrative, and visual language within the sphere of artificial intelligence. This engagement highlights her expertise in blending creative and technological aspects to enhance AI applications. Her presence at the conference underscores her active role in thought leadership within the tech and creative industries.
Iris Cuppen and Phantom Wallet Rebranding
Iris Cuppen played a significant role in the rebranding project for Phantom Wallet, a web3 crypto and NFT wallet. Her contributions were pivotal in reshaping the wallet's brand identity to better align with emerging digital trends and user expectations. This project illustrates her ability to navigate and impact the rapidly evolving landscape of blockchain and cryptocurrency technologies.
Iris Cuppen's Work with Carbo Culture
Iris Cuppen was key to developing the brand identity and website for Carbo Culture, a climate tech company. Her efforts were focused on creating a cohesive and compelling brand image that accurately reflects the company's mission to mitigate climate change through innovative technology. This project demonstrates her commitment to leveraging her strategic and creative skills for environmental sustainability initiatives.
Machine Windows: Views from the Latent Space
Iris Cuppen co-authored the 'Machine Windows: Views from the Latent Space' research project with Amelie Dinh. This initiative delves into generative neural networks, exploring their capabilities and implications. Iris’s participation in this project highlights her interest and proficiency in cutting-edge AI technologies, as well as her collaborative approach to research and innovation.
Iris Cuppen on The Role of Explorative Projects
Iris Cuppen shared insights on the importance of explorative, self-initiated projects in shaping the long-term vision of Bakken & Bæck. She emphasized how these projects can drive innovation and creativity within the company, showcasing her forward-thinking approach and dedication to fostering an environment where experimentation leads to substantial breakthroughs.
G.O.A.T. — Talks on Hype
Iris Cuppen contributed to the 'G.O.A.T. — Talks on Hype' initiative, which examines the concept of hype as a political, social, and economic force. Her involvement in this project underscores her interest in understanding and analyzing the dynamics that shape public perception and influence. This project also illustrates her capacity to engage with complex and multi-disciplinary topics.
On Spatial Computing: Towards a New User Interface
Iris Cuppen participated in the 'On Spatial Computing: Towards a New User Interface' project, which focuses on the evolution of user interfaces through spatial computing. Her work on this project reveals her keen interest in the future of human-computer interaction and the potential of spatial computing to transform user experiences. This involvement highlights her role in advancing interface design and usability.