Brenda Morales Miller
About Brenda Morales Miller
Brenda Morales Miller is a Senior E Commerce Business Planner with a background in merchandise marketing. She has over a decade of experience in various merchandising roles across multiple companies in the San Francisco Bay Area.
Work at Balsam Brands
Brenda Morales Miller has been serving as the Senior E-commerce Business Planner at Balsam Brands since 2021. In this role, she focuses on developing and implementing strategies to enhance the company's online sales performance. Her expertise in e-commerce planning contributes to optimizing product offerings and improving customer engagement. She operates within the San Francisco Bay Area, leveraging her extensive background in merchandise planning to drive business growth.
Previous Experience in E-commerce and Merchandise Planning
Prior to her current position, Brenda worked at several notable companies in the retail sector. She was a Web Merchandise Planner at Gump's from 2014 to 2018, where she managed online product assortments and pricing strategies. Before that, she served as a Merchandising Buyer at Akira Beauty International from 2019 to 2021, focusing on product selection and vendor negotiations. Additionally, Brenda spent five years at DFS Group Limited in various roles, including Associate Merchandise Manager and Assistant Planning Manager, from 2003 to 2012.
Education and Expertise
Brenda Morales Miller studied at the Fashion Institute of Design & Merchandising (FIDM) in San Francisco, where she earned an Associate of Arts (AA) degree in Merchandise Marketing. This educational background provided her with a solid foundation in retail strategies, consumer behavior, and product merchandising, which she applies in her professional roles. Her expertise spans various aspects of e-commerce and merchandise planning, making her a valuable asset in the retail industry.
Background in Retail Management
Brenda has a strong background in retail management, with over a decade of experience in the industry. Her career began at DFS Group Limited, where she developed her skills in planning and merchandising. Throughout her career, she has held various positions that required strategic thinking and analytical skills, contributing to her comprehensive understanding of the retail landscape. This background has equipped her to effectively manage e-commerce initiatives and drive sales growth.