Chris Mc Kinnon
About Chris Mc Kinnon
Chris McKinnon is a Business Analyst with extensive experience in eCommerce and corporate IT asset management. He has worked for various companies, including Designs Direct Creative Group and Balsam Brands, and holds a Master's degree in Executive Leadership and Organizational Change from Northern Kentucky University.
Work at Balsam Brands
Chris Mc Kinnon has been employed at Balsam Brands as a Business Analyst since 2022. In this role, he utilizes his analytical skills to support business operations and decision-making processes. His experience in eCommerce and data analysis contributes to the company's objectives in enhancing customer engagement and optimizing product offerings.
Previous Experience at Designs Direct Creative Group
Prior to joining Balsam Brands, Chris worked as an eCommerce Business Analyst at Designs Direct Creative Group from 2019 to 2022. During his tenure, he focused on leveraging data analytics to improve eCommerce strategies and enhance customer experiences. His role involved collaborating with various teams to drive business growth.
Education and Expertise
Chris holds a Master's degree in Executive Leadership and Organizational Change from Northern Kentucky University, which he completed from 2014 to 2016. He also earned a Bachelor of Science in Business Administration with a focus on Finance from Xavier University, graduating in 2007. His educational background equips him with the skills necessary for effective business analysis and strategic decision-making.
Career Background
Chris has a diverse career background that includes roles in various industries. He served as a Corporate IT Asset Management Intern at Convergys from 2005 to 2007, worked as a Logistics Account Executive at Total Quality Logistics from 2010 to 2012, and held the position of Default & Special Servicing Supervisor at Fifth Third Bank from 2012 to 2016. He also worked as a Cost Management Analyst at Kroger from 2016 to 2017.
Achievements in Data Analysis
Throughout his career, Chris has conducted extensive research and analytics using tools such as Nielsen, IRi, 84.51º, Tableau, Business Objects, and Excel. He has assisted Category Managers in making data-driven decisions and managed the execution of the Collaborative Category Optimization process, contributing to a projected benefit of $4.2 million in gross margin.