Cody Zeff
About Cody Zeff
Cody Zeff is a Performance Marketing Strategist at Balsam Brands, where he has worked since 2019. He has a diverse background in marketing and data analysis, with previous roles at companies such as J.R. Simplot Company and DICK'S Sporting Goods.
Work at Balsam Brands
Cody Zeff has been serving as a Performance Marketing Strategist at Balsam Brands since 2019. In this role, he focuses on optimizing marketing campaigns to enhance performance and efficiency. He manages paid marketing efforts across various platforms, including Google Ads, Bing Ads, Facebook, and Instagram. His responsibilities also include creating ad copy and managing display banner ads, which are essential components of the company's digital marketing strategy. Zeff collaborates with teams across different geographies and time zones, improving communication and teamwork within the organization.
Previous Experience
Before joining Balsam Brands, Cody Zeff gained diverse experience in various roles. He worked as a Data Entry Specialist at J.R. Simplot Company for nine months in 2017-2018. Following that, he served as a Category Analyst at Impact Group Brokerage for one year from 2018 to 2019. His earlier work experience includes a position as a Sales Associate at DICK'S Sporting Goods for one year in 2015-2016 and a Member Service Specialist at Idaho Central Credit Union for eight months in 2016-2017. Additionally, he held a Marketing Intern position at The College of Idaho for four months in 2016.
Education and Expertise
Cody Zeff earned a Bachelor of Business Administration (BBA) degree from The College of Idaho, where he studied Business Administration and Management from 2012 to 2016. His academic background provides a solid foundation for his career in performance marketing. During his time at The College of Idaho, he also served as a Resident Assistant for two years, which contributed to his leadership and communication skills.
Skills in Performance Marketing
In his current role, Cody Zeff utilizes his analytical skills to assess advertisement activity and optimize marketing performance. He focuses on maintaining efficiency in marketing campaigns, ensuring that resources are utilized effectively. His expertise in managing paid marketing efforts across multiple platforms allows him to create targeted advertising strategies that align with business objectives.