Dawn Mercado
About Dawn Mercado
Dawn Mercado is a seasoned copywriting professional currently serving as Sr. Copy Manager at Balsam Brands, where she has worked since 2018. With a background that includes roles at Shutterfly and eBay, she has significantly contributed to brand messaging and localization strategies, leading a diverse team of copywriters.
Work at Balsam Brands
Dawn Mercado has been with Balsam Brands since May 2018, initially serving as a Senior Brand Copywriter until July 2021. She then transitioned to the role of Senior Copy Manager, where she continues to oversee various copywriting initiatives. During her tenure, she has played a significant role in developing the messaging strategy and brand tone for multiple brands under the Balsam umbrella. Mercado has also led the creation of a Copy team that includes eight copywriters and copy editors distributed across the US, UK, and Philippines.
Previous Experience at Shutterfly and eBay
Before joining Balsam Brands, Dawn Mercado worked at Shutterfly, Inc. as a Copywriter from 2014 to 2018. In this role, she contributed to various marketing projects and campaigns. Prior to her time at Shutterfly, she was a Relationship Marketing Copywriter at eBay from 2011 to 2014. Her experience in these roles has equipped her with a robust skill set in copywriting and marketing communications.
Education and Expertise
Dawn Mercado studied English at San Jose State University, earning a Bachelor of Arts degree from 1990 to 1993. She furthered her education at Diamond Aviation, where she achieved an FAA Single Engine Land Private Pilot certification from 2005 to 2006. Her educational background has contributed to her expertise in crafting effective messaging and communication strategies.
Achievements in Copy Management
In her current role at Balsam Brands, Dawn Mercado has championed enhanced localization strategies for international copy. She has overseen product naming and description writing across various marketing channels, ensuring consistency and clarity. Additionally, she has led the Copy team in developing high-impact seasonal and multi-year integrated campaigns, which have contributed to a significant increase in yearly net revenue.
Support During Remote Work Transition
Dawn Mercado played a key role in supporting the transition of the Copy team to remote work during the pandemic. Her leadership and organizational skills helped facilitate a smooth shift, allowing the team to maintain productivity and collaboration despite the challenges posed by the global situation.