France Roy

Chief Technology Officer @ Balsam Brands

About France Roy

France Roy serves as the Chief Technology Officer at Balsam Brands and has extensive experience in technology leadership across various industries, including retail and consumer goods. He has held significant roles at companies such as Anheuser-Busch InBev and American Express, where he contributed to substantial revenue growth and digital transformation initiatives.

Work at Balsam Brands

France Roy serves as the Chief Technology Officer at Balsam Brands, a position he has held since 2024. He is based in the New York City Metropolitan Area and contributes to the company's technology strategy and implementation.

Current Role at Kadampa Meditation Center

In addition to his role at Balsam Brands, France Roy has been the Volunteer Nonprofit Executive Director at Kadampa Meditation Center New York City since 2021. He has dedicated three years to this position, where he oversees various nonprofit initiatives.

Previous Experience at Qurate Retail Group

Before joining Balsam Brands, France Roy worked as Chief Technology Officer at Qurate Retail Group from 2023 to 2024. His tenure lasted one year, during which he focused on enhancing the company's technology framework.

Career at Anheuser-Busch InBev

France Roy held the position of Chief Technology Officer for Direct-to-Consumer at Anheuser-Busch InBev from 2020 to 2022. He was instrumental in leading the development of digital products that generated $1.5 billion in incremental net revenue.

Education and Expertise

France Roy earned a Bachelor's Degree in Computer Engineering from DeVry University, where he studied from 2002 to 2005. His educational background supports his extensive career in technology leadership and engineering.

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