Izzy Greer
About Izzy Greer
Izzy Greer serves as the Senior eCommerce Business Manager, International at Balsam Brands, where she drives international business growth and leads cross-functional initiatives. With a strong background in marketing and business management, she has held various roles at Balsam Brands since 2017 and is currently pursuing an MBA at UC Berkeley.
Current Role at Balsam Brands
Izzy Greer serves as the Senior eCommerce Business Manager, International at Balsam Brands since 2023. In this role, she drives relationships with key external partners and vendors to support the company's international business growth. Greer coordinates with various teams, including Merchandising, Inventory Planning, Marketing, and Ecommerce, to achieve business goals for Balsam Brands' international operations. She leads cross-functional business reviews with the executive team, focusing on financial and business performance analysis.
Previous Experience at Balsam Brands
Greer has held multiple positions at Balsam Brands, starting as a Social Media and Reputation Management Extern in 2015. She progressed to roles such as Social Media and Reputation Management Analyst, Organic and Partnership Marketing Strategist, and Marketing Manager for Portfolio Brands. Her tenure included significant contributions as an eCommerce Business Manager, International from 2022 to 2023, where she focused on international eCommerce strategies.
Education and Expertise
Izzy Greer is pursuing a Master of Business Administration (MBA) at the University of California, Berkeley, Haas School of Business, expected to complete in 2024. She also studied Math for Management at UC Berkeley Extension in 2020. Greer holds a Bachelor's Degree in Studio Art and History from Williams College, completed in 2014. Her education equips her with skills applicable to cross-functional initiatives and international eCommerce growth challenges.
Consulting and Internship Experience
Prior to her current role, Greer worked as an eBay Social Assessment Consultant at Caiman Consulting for one month in 2015. She also gained experience as a Studio Art Intern at the Museum of Fine Arts, Boston in 2013. These roles contributed to her understanding of marketing and business strategies in various contexts.
Creative Background
Greer has a background in creative fields, having worked as an Illustrator at Lucky Penny Press from 2010 to 2014 and as a Freelance Graphic Designer from 2010 to 2015. She also served as a Glassroots Tour Marketing and Sales Consultant at glassybaby in 2014. This creative experience complements her marketing and eCommerce roles.