Jaelyn Aquino
About Jaelyn Aquino
Jaelyn Aquino is a TV and Partnerships Marketing Analyst at Balsam Brands, where she coordinates multi-channel partnership campaigns and optimizes media spending. She has a background in marketing and finance, with previous experience in various roles including internships at Premier Events Corp and Lamb Weston.
Work at Balsam Brands
Jaelyn Aquino has been employed at Balsam Brands as a TV and Partnerships Marketing Analyst since 2020. In this role, she coordinates multi-channel partnership campaigns, focusing on achieving specific key performance indicators (KPIs). She plays a crucial role in optimizing media spending by analyzing data and applying insights to enhance future TV campaigns. Her responsibilities include collaborating with the in-house creative team to develop advertisements based on strategic learnings.
Education and Expertise
Jaelyn Aquino earned a Bachelor of Business Administration (BBA) with a focus on Finance and Marketing from Boise State University, completing her studies from 2016 to 2020. Her academic background provides her with a solid foundation in business principles, marketing strategies, and financial analysis, which she applies in her current role and previous positions.
Background in Marketing and Events
Jaelyn has a diverse background in marketing and event management. She worked as a Corporate Event Intern at Premier Events Corp in 2018, where she contributed for seven months in Bellevue, WA. Additionally, she gained experience as a Digital Marketing Intern at Lamb Weston from 2019 to 2020, and as a Marketing Intern at Berntson Porter & Company, PLLC for two months in 2019. Her roles have involved analyzing data, managing campaigns, and developing partnerships.
Experience in Social Media and Communication
In 2019, Jaelyn served as a Social Media Coordinator at Boise State University for four months, where she managed social media communications. She also worked as a Student Cold Caller at the university from 2017 to 2018, developing skills in relationship building and communication. These experiences have enhanced her ability to engage with audiences and manage brand partnerships effectively.
Professional Development and Skills
Throughout her career, Jaelyn has developed strong analytical and communication skills. She has maintained relationships with external agencies and partners to enhance brand partnerships. Her ability to analyze data and apply insights has been instrumental in her work on global TV campaigns and multi-channel marketing strategies.