Jennifer Samuelson Howard
About Jennifer Samuelson Howard
Jennifer Samuelson Howard serves as the Vice President of Digital Experience at Balsam Brands, where she leads a global team focused on e-commerce and digital strategy. With extensive experience in merchandising and e-commerce across various companies, she has a proven track record of driving significant revenue growth and improving digital performance.
Work at Balsam Brands
Jennifer Samuelson Howard currently serves as the Vice President of Digital Experience at Balsam Brands, a position she has held since 2023. In this role, she leads a global team of over 30 professionals specializing in e-commerce merchandising, operations, UI/UX, and SEO. Her focus is on enhancing the digital experience for customers and driving growth through innovative strategies.
Previous Experience in E-Commerce
Prior to her current role, Jennifer held several significant positions in the e-commerce sector. She was the Vice President of eCommerce at Mighty Leaf Tea, where she achieved a 45 percentage point improvement in e-commerce revenue within six months. At Solid Gold Pet, she grew Amazon and Chewy point of sale by 80% year over year. Additionally, she served as the Director of Global eCommerce at e.l.f. Cosmetics and held various roles at Levi Strauss & Co., including Senior Director of Global Levi.com.
Educational Background
Jennifer holds an MBA from the UCLA Anderson School of Management, where she studied Marketing. She also earned a BA in Social Psychology from Tufts University. Her educational background provides her with a strong foundation in both business strategy and consumer behavior, which she applies in her professional endeavors.
Achievements in E-Commerce Growth
Throughout her career, Jennifer has demonstrated a strong ability to drive e-commerce growth. She launched Dockers.com internationally and grew Levi.com’s European business by 60%. Additionally, she led the redesign of Ingrid & Isabel's direct-to-consumer website, achieving double-digit growth year over year and breaking monthly revenue records multiple times. Her efforts at Levi.com reshaped email campaigns, resulting in improved open and conversion rates.
Career Progression
Jennifer's career spans over two decades, beginning as a Merchandiser at Gap Inc. She progressed through various roles, including Merchandise Manager and Senior Merchandiser, before moving into e-commerce leadership positions. Her experience includes significant roles at Pottery Barn Kids and various capacities at Levi Strauss & Co., culminating in her current leadership role at Balsam Brands.