Karen Marshall (She/Her)
About Karen Marshall (She/Her)
Karen Marshall is an experienced Assistant eCommerce Merchandiser at Balsam Brands, where she has worked since 2022. With a background in customer experience and e-commerce administration, she combines data proficiency with a focus on user experience to enhance online merchandising.
Work at Balsam Brands
Karen Marshall has been serving as the Assistant eCommerce Merchandiser at Balsam Brands since 2022. In this role, she manages the creative development process for seasonal refreshes across various site placements. Her work ensures that the merchandising strategies align with the company's business goals, contributing to the overall success of the e-commerce platform.
Previous Experience in E-Commerce
Prior to her current position, Karen worked at ECOVACS ROBOTICS as a Customer Experience Associate for two months in 2022. She also held the role of Shopify E-commerce Administrator at CNE Media for seven months in 2021. These positions provided her with valuable experience in customer interaction and e-commerce management.
Long-Term Role at Beadshop.com
Since 2012, Karen has been employed at Beadshop.com in multiple capacities, including Fulfillment Specialist and Shopify Ecommerce Specialist. Her long tenure at the online store in Redwood City, California, has allowed her to develop a deep understanding of e-commerce operations and customer fulfillment processes.
Education and Expertise
Karen earned a Bachelor of Arts degree in Web Page, Digital/Multimedia and Information Resources Design from California State University, East Bay. Her educational background equips her with the skills necessary to combine data proficiency with a focus on user experience, optimizing performance in e-commerce merchandising.
Collaborative Skills in E-Commerce
In her roles, Karen collaborates with cross-functional teams to deliver a best-in-class customer experience in e-commerce. She utilizes reporting data and analytics to identify opportunities for improving category performance, demonstrating her ability to integrate data-driven insights into merchandising strategies.