Krissa Magdaluyo
About Krissa Magdaluyo
Krissa Magdaluyo is a copywriter with extensive experience in content creation and management. She has held various roles in companies such as Balsam Brands, Confetti, and Kalibrr, and has a background in Communications Technology Management from Ateneo de Manila University.
Current Role at Balsam Brands
Krissa Magdaluyo has been employed at Balsam Brands as a Copywriter since 2021. In this role, she is responsible for writing catalog and site copy, contributing to the Creative Team's efforts. She utilizes tools such as Trello and Jira for task management, ensuring efficient workflow and project tracking. Additionally, she employs Confluence to manage team processes and guidelines, facilitating collaboration and organization within her team.
Previous Experience at Kalibrr
Before joining Balsam Brands, Krissa worked at Kalibrr in various capacities. She served as an Inside Sales Specialist for 11 months in 2017, where she focused on sales strategies and client engagement. Prior to that, she held the position of Business Development Specialist from 2016 to 2017, contributing to the company's growth initiatives.
Content Management at Confetti
Krissa worked at Confetti as a Content Manager in 2020 for eight months, overseeing content strategy and execution. She also served as a Content Writer at the same company from 2018 to 2020, where she developed engaging written material for various platforms. Her experience in content creation and management has equipped her with valuable skills in the digital marketing space.
Educational Background
Krissa holds a Bachelor of Science degree in Communications Technology Management from Ateneo de Manila University, where she studied from 2012 to 2016. Additionally, she attended Nanyang Technological University in 2014 for 11 months, focusing on Business, Management, Marketing, and Related Support Services. Her educational background provides a strong foundation for her career in copywriting and content management.
Early Career and Project Management
In the early stages of her career, Krissa gained experience as a Project Management Specialist at the IT & Business Process Association of the Philippines, Inc. from 2017 to 2018. She also worked as an Operations Specialist at Ayala Malls - Harbor Point in 2015 for 11 months. These roles contributed to her understanding of project management and operational efficiency.