Kyle Krahenbuhl
About Kyle Krahenbuhl
Kyle Krahenbuhl is a Performance Marketing Manager specializing in programmatic advertising at Balsam Brands, where he has worked since 2020. He has a diverse background in digital marketing, having held various roles at companies such as G5, Mad Fish Digital, and the University of Oregon.
Work at Balsam Brands
Kyle Krahenbuhl currently serves as the Performance Marketing Manager, Programmatic at Balsam Brands, a role he has held since 2022. He also functions as a Performance Marketing Programmatic Strategist, a position he has occupied since 2020. In his capacity at Balsam Brands, he collaborates directly with Demand-Side Platforms (DSPs) and publishers to enhance marketing placements and audience targeting. His responsibilities include managing a team that oversees nine distinct marketing channels, such as paid social, display, video, native, audio, and connected TV (CTV).
Previous Experience in Digital Advertising
Before joining Balsam Brands, Kyle worked at G5 as a Digital Advertising Specialist from 2017 to 2018 and as a Digital Advertising Strategist from 2018 to 2019. His tenure at G5 also included a role as an SEO Associate from 2016 to 2017. Additionally, he served as a Client Strategist at Mad Fish Digital from 2019 to 2020. These positions provided him with extensive experience in digital marketing and advertising strategies.
Education and Expertise
Kyle Krahenbuhl earned a Bachelor of Science (BS) degree in Business Administration and Management, with a focus on Marketing, from the University of Oregon. His academic background laid the foundation for his career in marketing and advertising. He also gained teaching experience as a Teacher and Research Assistant at the University of Oregon in 2015, which reflects his strong interest in education alongside his marketing roles.
Background and Early Career
Kyle grew up in Boulder, Colorado, where he developed a 'work hard, play hard' mentality. His early career included a position as a Delivery Clerk at Classic Cabinets & Design in 2012 and a role as a Talent Acquisition Specialist for Mountain Operations at Vail Resorts from 2015 to 2016. These early experiences contributed to his professional development and understanding of various operational aspects within organizations.
Marketing Management and Strategy
In his current role at Balsam Brands, Kyle initiates and manages marketing reporting, analysis, and projects that align with the company's initiatives and goals. His strategic oversight of multiple marketing channels enables the organization to optimize its advertising efforts and achieve targeted outcomes. His expertise in programmatic marketing and team management is essential to the success of the marketing department.