Lara Baggio
About Lara Baggio
Lara Baggio is a Senior eCommerce Merchandising Strategist at Balsam Brands, where she has worked since 2020. With a background in brand management and user experience design, she leverages her expertise to enhance eCommerce initiatives and project outcomes.
Work at Balsam Brands
Lara Baggio has been a Senior eCommerce Merchandising Strategist at Balsam Brands since 2020. In this role, she utilizes her expertise in eCommerce merchandising to manage cross-functional collaboration and launch brand-wide initiatives. Prior to this position, she worked as an eCommerce Merchandising Strategist from 2019 to 2020 and as a Brand Management Analyst from 2017 to 2018. Her tenure at Balsam Brands began with a role as a Brand Management Extern in 2016, where she gained foundational experience in the company's operations.
Education and Expertise
Lara Baggio studied at the University of California, Berkeley, where she earned a Bachelor of Business Administration (B.B.A.) from 2012 to 2016. She furthered her education in User Experience Design at General Assembly in 2019 and has been studying Human Computer Interaction at The Interaction Design Foundation since 2021. Her educational background supports her expertise in managing eCommerce strategies and design thinking best practices.
Background
Before joining Balsam Brands, Lara Baggio served as a Student Orientation Leader at UC Berkeley from 2014 to 2015. This role involved guiding new students and facilitating their transition into university life. Her diverse experiences in various roles have contributed to her skill set in eCommerce and user experience design.
Achievements in UX Design
Lara Baggio has successfully delivered four solo UX Design projects across the healthcare and fashion industries. These projects demonstrate her versatility and ability to adapt design solutions to different sectors. She employs design thinking best practices to enhance project outcomes, ensuring that user needs are met through effective design solutions.
Collaborative Approach to Design
In her work, Lara collaborates with clients to refine user goals, identify pain points, and develop user personas. This collaborative approach ensures that the design solutions she creates align with user needs and business objectives. She has designed, tested, and iterated on wireframes to produce final prototypes that effectively address both user and business goals.