Michelle Fernandez
About Michelle Fernandez
Michelle Fernandez is a Senior E Commerce Merchandiser with extensive experience in digital merchandising and product development. She has held various roles in notable companies such as Macy's and Byer California, and currently works at Balsam Brands and Elpha.
Work at Balsam Brands
Michelle Fernandez currently holds the position of Senior eCommerce Merchandiser at Balsam Brands, a role she has occupied since 2023. In this capacity, she plays a significant role in enhancing the online shopping experience, contributing to the company's eCommerce strategies and initiatives.
Previous Experience in E-Commerce
Prior to her role at Balsam Brands, Michelle Fernandez gained extensive experience in eCommerce through various positions at Macy's. She served as an Assistant eCommerce Merchandise Manager from 2013 to 2015, followed by roles as Associate eCommerce Merchandise Manager and eCommerce Merchandise Coordinator. Her tenure at Macy's provided her with a comprehensive understanding of digital merchandising and operations.
Education and Expertise
Michelle Fernandez studied at Brooks College, where she focused on Fashion Merchandising and earned an Associate of Arts degree. Her educational background laid the foundation for her career in the fashion and eCommerce industries, equipping her with the necessary skills and knowledge to excel in various merchandising roles.
Background in Product Development
Before her extensive eCommerce career, Michelle worked at Byer California as a Product Development Manager from 2007 to 2011. This role involved overseeing product lines and collaborating with design teams, which contributed to her understanding of the product lifecycle and market trends.
Achievements in E-Commerce Innovations
Michelle Fernandez has played a key role in testing, scaling, and launching 20 new site features aimed at enhancing the eCommerce web experience. Additionally, she implemented 40 optimization enhancements for a search merchandising tool, demonstrating her focus on improving search functionalities and user experience.