Natalie Reed
About Natalie Reed
Natalie Reed is an Ecommerce Brand Manager with extensive experience in the field, currently working at Lovevery and Balsam Brands. She has a strong background in user-centered experiences, search engine optimization, and strategic planning, contributing to her success in enhancing customer engagement and driving online visibility.
Work at Balsam Brands
Natalie Reed serves as the Ecommerce Brand Manager at Balsam Brands, a position she has held since 2018. In this role, she focuses on enhancing the online presence and performance of the brand. Her responsibilities include overseeing eCommerce strategies that drive sales and improve customer engagement. Based in Redwood City, California, she has contributed to the company's growth in the competitive eCommerce landscape.
Current Role at Lovevery
In addition to her role at Balsam Brands, Natalie Reed has been working as the Ecommerce Business Manager at Lovevery since 2019. Located in Boise, Idaho, she is responsible for managing the eCommerce operations and strategies that support the company's mission. Her work involves optimizing the online shopping experience and increasing brand visibility in the market.
Professional Background
Natalie Reed has a diverse professional background in eCommerce and marketing. She began her career as a Marketing Intern at Coldwater Creek in 2005. Over the years, she held various positions, including Supervisor of Media Metrics Research at Drake Cooper and Senior Manager of Ecommerce Merchandising and Optimization at Bodybuilding.com. Her experience spans multiple roles that have equipped her with a comprehensive understanding of the eCommerce industry.
Education and Expertise
Natalie Reed studied at the University of Idaho, where she earned a degree in Marketing, Management, and Business from 2002 to 2006. She also attended Universidad Del País Vasco, focusing on Marketing and Business. Her educational background complements her expertise in user-centered experiences, search engine optimization, and strategic planning, which are vital for successful eCommerce operations.
Skills and Specializations
Natalie Reed possesses a range of skills that are essential for eCommerce success. She specializes in search engine optimization and marketing, enhancing online visibility for brands. Her expertise in media negotiations and strategic planning supports effective marketing campaigns. Additionally, her strong background in campaign planning and market research enables her to make data-driven decisions that improve customer engagement and satisfaction.