Shayla Nelson
About Shayla Nelson
Shayla Nelson is a Data Strategist at Balsam Brands, where she utilizes advanced data visualization tools and programming languages to support operational success. She holds multiple degrees, including a Master's in Analytics from Georgia Institute of Technology and has experience in academic advising and instructional support.
Work at Balsam Brands
Shayla Nelson serves as a Data Strategist at Balsam Brands, a role she has held since 2022. In her position, she develops practical Slack applications to enhance cross-functional collaboration within the organization. She utilizes advanced data visualization tools such as PowerBI to generate insights related to customer experience and marketing strategies. Shayla works closely with various teams to understand their data needs, providing tailored data-driven stories that support decision-making. Additionally, she employs SQL and Python for data manipulation, contributing to the operational success of Balsam Brands.
Education and Expertise
Shayla Nelson has a diverse educational background. She studied at Brigham Young University and earned a Bachelor of Science in Statistics with an emphasis in Biostatistics from 1998 to 2002. She later attended the Georgia Institute of Technology, where she obtained a Master of Science in Analytics. Additionally, she studied at Brigham Young University - Idaho, achieving an Associate of Science in Applied Technology and a Bachelor of Science in Professional Studies between 2020 and 2021. This educational foundation equips her with a strong analytical skill set applicable in her current role.
Previous Work Experience
Before joining Balsam Brands, Shayla Nelson held several positions that contributed to her expertise in data strategy. She worked as an Academic Advisor at BYU-Pathway Worldwide from 2020 to 2021 for nine months. Following this role, she served as a Senior Online Instructional Support Specialist at Brigham Young University - Idaho for eight months in 2021. These positions allowed her to develop skills in advising and instructional support, which complement her current data-focused role.
Technical Skills and Tools
Shayla Nelson possesses a range of technical skills essential for her role as a Data Strategist. She is proficient in SQL and Python, which she uses for data manipulation to support operational success at Balsam Brands. Her expertise in advanced data visualization tools, particularly PowerBI, enables her to create insightful reports that inform marketing strategies and enhance customer experiences. These technical capabilities are integral to her contributions in a data-driven environment.