Tye Brown
About Tye Brown
Tye Brown serves as the Growth Director at Balsam Brands, where he has worked since 2018. He has a diverse background in brand management and consumer engagement, with previous roles at Williams + Paddon, Hanesbrands Inc., and Altiris Inc.
Work at Balsam Brands
Tye Brown has been serving as the Growth Director at Balsam Brands since 2018. In this role, he focuses on driving growth strategies and expanding the company's market presence. His experience in brand management and consumer engagement contributes to the development of initiatives aimed at increasing revenue and enhancing customer experience. Balsam Brands is known for its seasonal and holiday products, and under Brown's leadership, the company continues to innovate and adapt to market trends.
Previous Experience at Hanesbrands Inc.
Before joining Balsam Brands, Tye Brown worked at Hanesbrands Inc. as Senior Manager of Consumer Engagement for Champion.com and HanesInk.com from 2010 to 2018. During his tenure, he successfully drove the acquisition and management of new underwear programs with major retailers, resulting in a 6.1% increase in business revenue. He also led a packaging re-launch for Hanes' men's underwear line, contributing to significant sales growth and improved market share.
Experience at Williams + Paddon
Tye Brown worked as a Brand Manager and Graphic Designer at Williams + Paddon from 2005 to 2008. This role allowed him to develop skills in brand strategy and graphic design, contributing to the overall marketing efforts of the firm. His experience in this position laid the groundwork for his future roles in consumer engagement and growth strategy.
Educational Background
Tye Brown holds a Master of Business Administration (M.B.A.) from Indiana University - Kelley School of Business, where he studied Marketing, Management, and Data Analytics from 2008 to 2010. He also earned a Bachelor's Degree in Marketing Communications with a minor in Business Management from Brigham Young University, studying from 2000 to 2004. Additionally, he attended Boise State University for Business Administration and Management from 1999 to 2000. This educational background has equipped him with a strong foundation in business principles and marketing strategies.
Internship at Altiris Inc.
Tye Brown began his career with an internship as a Global Events Project Manager at Altiris Inc., which was later acquired by Symantec. He worked there from 2003 to 2004. This early experience provided him with insights into project management and global event coordination, which have been valuable in his subsequent roles.