Weronika G.
About Weronika G.
Weronika G. is a Senior Manager of eCommerce with expertise in conversion rate optimization and digital merchandising. She has held various positions in the eCommerce sector, including roles at Balsam Brands and Carters Inc., and leads an international team focused on site strategy optimization.
Current Role at Balsam Brands
Weronika G. currently serves as the Senior Manager of eCommerce at Balsam Brands, a position she has held since 2021. In this role, she leads an international team that focuses on optimizing site strategies for the Balsam Hill brands. Her responsibilities include overseeing digital merchandising and enhancing the overall eCommerce performance of the company.
Previous Experience at Balsam Brands
Prior to her current position, Weronika G. worked at Balsam Brands as the eCommerce Merchandising Manager from 2020 to 2021. During this time, she was responsible for managing various aspects of eCommerce merchandising, contributing to the company's online sales and customer engagement strategies.
Work History at Carters Inc.
Weronika G. has extensive experience at Carters Inc., where she held multiple roles. She worked as the Manager of International Merchandising & eCommerce from 2015 to 2019, and as an Account Executive in Wholesale from 2019 to 2020. Her tenure at Carters Inc. involved overseeing merchandising strategies and enhancing eCommerce operations.
Expertise in Digital Merchandising
Weronika G. specializes in conversion rate optimization and digital merchandising. She employs techniques such as AB Testing to improve eCommerce performance and utilizes Google Analytics for developing effective eCommerce strategies. Her focus on enhancing product findability and ensuring a seamless shopper experience is central to her approach.
Educational Background
Weronika G. earned a Bachelor of Science degree in Merchandising with a minor in Business from Indiana University Bloomington. Her education at the Kelley School of Business provided her with a solid foundation in merchandising principles and business strategies, which she has applied throughout her career.