Serge Rubinstein
About Serge Rubinstein
Serge Rubinstein is the Director of Lead Generation at Balto, where he has worked since 2023. He has held various marketing leadership roles at companies such as Thomson Reuters, CENTRL Inc, and Selligy, and holds an MBA from San Francisco State University.
Work at Balto
Serge Rubinstein has been serving as the Director of Lead Generation at Balto since 2023. In this role, he focuses on developing strategies to enhance lead generation efforts and improve overall marketing performance. His responsibilities include managing lead generation initiatives and collaborating with various teams to drive measurable results.
Previous Experience in Marketing
Before joining Balto, Serge Rubinstein held several key marketing positions. He worked at Thomson Reuters as a Senior Campaign Planner in the Legal sector for eight months in 2022. Prior to that, he served as the VP of Marketing at CENTRL Inc from 2018 to 2020, where he contributed to marketing strategies in Mountain View, CA. His experience also includes roles at Selligy, Trade Show Internet, iHouseweb, and Merced Systems, where he focused on various aspects of marketing and corporate communications.
Education and Expertise
Serge Rubinstein holds an MBA from San Francisco State University, where he also completed his BA. He studied Political Science at UC Santa Barbara. His educational background supports his expertise in marketing automation tools, strategic planning, and operational management. He is proficient in SEO and SEM strategies, and he has a strong talent for creative direction and content marketing.
Skills and Specializations
Serge Rubinstein possesses a diverse skill set that includes customer acquisition and retention strategies, project budgeting, and cost containment. He has a proven track record in leading high-performance teams and managing multiple projects simultaneously. His experience in marketing automation tools such as Marketo and Hubspot further enhances his ability to drive effective marketing campaigns.
Background
Serge Rubinstein graduated from Santa Monica High School before pursuing higher education. His career spans over a decade, during which he has developed a strong background in marketing and corporate communications. His experience includes working in various capacities across multiple companies, enabling him to build a comprehensive understanding of the marketing landscape.