Danielle Lafleur
About Danielle Lafleur
Danielle Lafleur is the President of BANDIER, where she focuses on redefining the luxury activewear market. With extensive experience in merchandising and design across several prominent fashion brands, she has a proven track record of driving financial growth and fostering collaboration.
Current Role at BANDIER
Danielle Lafleur serves as the President of BANDIER, a position she has held since 2022. In this role, she focuses on redefining the luxury activewear market through strategic brand acquisitions and integrations. Her leadership aims to inspire cross-functional collaboration, enhancing the brand's market presence and financial performance.
Previous Experience in Retail Merchandising
Danielle Lafleur has extensive experience in retail merchandising, having held various positions at notable companies. She worked at Tommy Hilfiger from 2007 to 2019, where she progressed from Director of Merchandising Kids to Senior Vice President of GMM Mens & Childrenswear. Prior to that, she was a Senior Buyer at Calvin Klein from 2004 to 2007 and later served as EVP/GMM Head Merchant + Visual Services at Calvin Klein from 2019 to 2022.
Educational Background
Danielle Lafleur studied at The Wharton School, completing the Executive Leadership Program in 2018. She also attended the University of Massachusetts Amherst, where she earned a Bachelor of Arts in French and Business, along with a Bachelor of Science in Apparel Marketing. Her educational background supports her expertise in retail and merchandising.
Achievements in Brand Development
Danielle Lafleur played a pivotal role in the strategic formation of BC Brands, a new luxury activewear platform. This initiative involved the acquisition of BANDIER and Carbon38, demonstrating her capability in driving brand growth and market expansion within the luxury activewear sector.
Membership in Women in Retail Leadership Circle
Since 2023, Danielle Lafleur has been a member of the Women in Retail Leadership Circle. This organization focuses on empowering women in the retail industry, providing a platform for networking and professional development.