Elora Hanawa
About Elora Hanawa
Elora Hanawa is a Marketing Coordinator at BANDIER in New York, where she has worked since 2021. She has a diverse background in marketing and public relations, having held various roles in organizations such as PRSSA, ParachuteMedia, and FOX Sports.
Current Role at BANDIER
Elora Hanawa serves as a Marketing Coordinator at BANDIER, a position she has held since 2021. In this role, she focuses on developing and implementing marketing strategies that enhance audience engagement. Her work involves conducting both primary and secondary research to inform these strategies, ensuring that they are effective and aligned with the company's goals.
Previous Experience in Marketing and Public Relations
Prior to her role at BANDIER, Elora held various positions in marketing and public relations. She worked as a Social Media Manager at ParachuteMedia for seven months in 2021, and as a Partnerships Coordinator and Events Director at the Public Relations Student Society of America (PRSSA) in 2019 and 2020. Additionally, she was involved in the Warsaw Sports Business Club as a Sneakerheads Group Leader and participated in the FOX Sports University Program.
Educational Background
Elora Hanawa earned her Bachelor of Arts in Public Relations, Spanish, and Advertising, with a minor in Sports Business from the University of Oregon, where she studied from 2017 to 2021. She also studied Spanish Language and Literature at Universidad de Oviedo for 11 months in 2019, further enhancing her language skills and cultural understanding.
Marketing Initiatives and Strategies
Elora has developed marketing strategies that highlighted athlete stories, particularly during the Tokyo Olympics, to enhance audience engagement. She focuses on creating innovative and creative moments in marketing campaigns, aiming to boost engagement and connect with diverse audiences.
Early Career and Retail Experience
Before entering the marketing and public relations fields, Elora gained retail experience as a Retail Sales Specialist at Justice from 2016 to 2018. This role provided her with foundational skills in customer service and sales, which she has applied throughout her marketing career.