Ruchi Gupta
About Ruchi Gupta
Ruchi Gupta is the Co-Founder of Barneys Hard Seltzer, where he leads strategy, business planning, and product development. He has a background in marketing and brand management, having worked with various companies and played a significant role in introducing India's first hard seltzer.
Work at Barneys Hard Seltzer
Ruchi Gupta serves as the Co-Founder of Barneys Hard Seltzer, a role she has held since 2020. She has played a significant role in the launch and market introduction of Barneys hard seltzer in India. Gupta has been instrumental in positioning the drink to appeal to multiple generations, contributing to its acceptance as a refreshing alternative to traditional alcoholic beverages. Her responsibilities include leading strategy, business planning, and product development, ensuring that Barneys remains competitive in the beverage market.
Education and Expertise
Ruchi Gupta holds a Master of Business Administration (MBA) from IBS Hyderabad, where she studied Business, Management, Marketing, and Related Support Services from 2010 to 2012. Additionally, she earned a Bachelor of Engineering (B.E.) in Electronics and Instrumentation from Vellore Institute of Technology, completing her degree from 2006 to 2010. Her educational background provides a solid foundation for her work in marketing and product development within the beverage industry.
Background in Marketing and Brand Management
Gupta has extensive experience in marketing and brand management, having worked in various roles across multiple companies. She served as a Marketing Executive at RCI Logistics Pvt Ltd from 2014 to 2017 and as a Brand Manager (Consultant) at Apppl Combine for eight months in 2020. Additionally, she held positions at Gati Limited and Cadbury plc., where she focused on marketing and brand activation. Her diverse background has equipped her with the skills necessary to drive brand success.
Experience in Beverage Industry
Before co-founding Barneys Hard Seltzer, Ruchi Gupta worked as the Director at BREWINK from 2016 to 2020. During this time, she discovered a passion for mixed beverage flavors while experimenting with healthy and exotic mixers. This experience has informed her approach to product development at Barneys, where she leads efforts to create innovative beverage options that cater to consumer preferences.
Achievements in Beverage Innovation
Ruchi Gupta co-founded BARBREW BEVERAGES PVT LTD, which introduced India's first hard seltzer, Barneys. Her contributions have been key in establishing the brand in a competitive market. Gupta's work has not only focused on product introduction but also on creating a brand that resonates with a diverse audience, showcasing her ability to innovate within the beverage sector.